On building product

How often do you see yourself in a delayed software project or a missed deadline? According to a 2017 report from the Project Management Institute (PMI), 49% of IT projects undergo uncontrolled changes and experience delays. Not to mention, 14% of them fail miserably. While I was thinking about how

Building a feature from scratch or using third-party software isn’t always an easy choice, especially in Startups. It is even more challenging when you have fewer financial and staffing resources. This is when every decision is counted and affects the business as a whole. Let’s see how we

A few years ago, I was working with a startup that built a platform for travelers to book hotels and create personalized itineraries. The idea was intriguing. It’s enough to tempt any engineer to work with them. As you might guess, I ended up getting a contract as a

In experience design, we usually create personas for different characters that are going to be used in a new product. A persona is a representation of a user, usually created based on user research. I'm discussing 10 tactics that will help you create better personas and avoid common

Every day, we are faced with the decision to choose between a Yes and a No. In this case, we often use our past experiences to make decisions. This tremendously decreases our cognitive load and eases the decision process. Below is an explanation of mental shortcuts, their usage in the