In experience design, we usually create personas for different characters that are going to be used in a new product. A persona is a representation of a user, usually created based on user research. I'm discussing 10 tactics that will help you create better personas and avoid common

Every day, we are faced with the decision to choose between a Yes and a No. In this case, we often use our past experiences to make decisions. This tremendously decreases our cognitive load and eases the decision process. Below is an explanation of mental shortcuts, their usage in the